Yo, developing the Planeta Atlântida website was one of the most intense, challenging, and at the same time rewarding experiences of my journey as a UX/UI Designer. The project came with huge expectations: translating all the energy of the largest festival in southern Brazil into a fluid, modern, and immersive digital experience. The project came with huge expectations: translating all the energy of the largest festival in southern Brazil into a fluid, modern, and immersive digital experience.
Beyond the time pressure, there was the responsibility of creating something worthy of the event. Navigation needed to remain intuitive even with a large volume of content, and the aesthetic had to resonate with a young, demanding audience accustomed to high-impact digital experiences.
The final result was not just a functional website: it became a digital experience that carries the soul of Planeta Atlântida. A large, meaningful, and special project, reinforcing the power of design to bring iconic brands to life and transform the audience’s relationship with the event.
