Yo, The process begins with a single dot, a point of origin that carries intention and potential. From this minimal starting point, the form gradually unfolds. It expands, rotates, and transforms, allowing movement to guide the evolution of shape. Each transition is deliberate, creating continuity and rhythm instead of abrupt change. The project came with huge expectations: translating all the energy of the largest festival in southern Brazil into a fluid, modern, and immersive digital experience.
Beyond Each shape represents a principle. Not as an icon, but as a behavior. The system is built around the idea of 360° communication, where movement reflects adaptability, continuity, and presence across multiple touchpoints. Motion is used to express integration rather than separation.on needed to remain intuitive even with a large volume of content,
