Yo, the Brazilian Footwear website was designed to strengthen the global digital presence of Brazil’s footwear industry through a clear, institutional user experience aligned with international standards. The main challenge was organizing a large volume of content — including institutional information, initiatives, and news — into a strategic, accessible, and easy-to-navigate structure that serves both national and international audiences.
Beyond time pressure, there was the responsibility of creating something worthy of the initiative. Navigation needed to remain intuitive even with a large volume of content, and the aesthetic had to resonate with a demanding audience less accustomed to high-impact digital experiences.
The final result was not just a functional website: it became a digital experience that carries the essence of Brazilian Footwear. A large, meaningful, and special project, reinforcing the power of design to bring iconic brands to life and transform the audience’s relationship with the initiative.
